They say that the best form of marketing is meeting people face to face and building relationships. But how do you meet new contacts – you can hardly go knocking on doors? We have found that done correctly Exhibitions and Networking events are ideal opportunities to start to build and nurture relationships with potential clients and suppliers.
The 31st May 2018 saw us return to GMBiz Expo for the 4th year running. This is a fantastic event, which has a buzz about it you can’t find elsewhere. The range of businesses not only exhibiting but also visiting was better than ever, ranging from local SME’s through to corporate organisations. We highly recommend you check it out for next year!
We made some valuable connections, not only prospective clients, but potential suppliers which will allow us to provide more services to our clients.
We always have a prize draw – they’re great for “breaking the ice” this year it was ‘guess how many paperclips are in the jar’ and we’re delighted to announce that Tom Morris of Barclays’ Market Street branch was the lucky winner of our Half Term “Goodie” bag. For those wanting to know, there was a grand total of 353 paperclips in the jar.
Exhibiting alongside our strategic partners, Owl Tree Web Solutions allowed us to bring a fantastic Start-up SME offer incorporating logo, stationery and web design which was well received at the expo.
Thanks to all for visiting our stand, we look forward to seeing you all at our next expo in 2018!
To close we thought we would share our top 3 tips for expos,
There are 3 top tips from Corner House Design when attending an exhibition
This is the most important tip! After investing in an exhibition to promote your business the last thing you is to realise the day before that you have no marketing materials. We advise that 2-4 weeks before the expo you check that you have sufficient marketing materials. After all if you require an urgent print job you will pay the premium for the turn around. We would also recommend if it’s the first time you’ve exhibited – set up a trial run in your workplace to check you are happy with the stand layout.
Ensure you have a way to track and follow up leads
Its all well and good going to exhibitions and events to meet new contacts and build potential leads but do you have a way to record these? Do not rely on the power of your memory, even the best of us forget things. To increase your chances of conversion make detailed notes and be sure to make contact ASAP.
Wear comfy shoes
This may sound silly but is far from it! Make sure you wear a pair of shoes that you will be comfy standing in all day. We would highly encourage you NOT to sit down on your stand – it puts people off talking to you and its not very welcoming. Finally it’s hard to smile and chat if you’re standing on feet with blisters!!
We hope you found our expo tips useful, if you wish to give us a call to have a chat about your expo stand or even for some advice please feel free to make contact with one of the team at Corner House Design.