How times have changed and it’s all gone full circle! When I (Alex) first stepped into the business 5 years ago printers were disappearing quicker than you could spell Lithographic!
Now it’s too easy to ignore or delete emails/digital marketing and businesses are looking for another answer to how to sell to their potential customers. It’s now time to go back to the old school! Personalised print? Small run digital? We are going to help explain the difference between the two main printing techniques!
Litho print suits large run and specialist print. If you’re printing in the thousands this will be the print selection for your job with the ability to print multiple copies on one sheet. This also requires an intermediate such as a plate to transfer the print from digital file to hard copy! This means the process will take longer due to the production of the plates through reprographics! The quality is second to none and you have the ability to apply finishes such as Spot UV, Varnishes and encapsulation.
Digital print is the modern solution to running lower quantity print! We recommend Digital usually up to the quantity of 500 but you are quite limited on the weight and type of stock you can run through the machine. It is often rather difficult for someone who is not in the trade to notice the difference in quality between digital and litho! Due to the lack of need for an intermediate its very easy to produce personalised print often returning more on investment during mail out campaigns etc.
Dave started out in the print rooms back when things were black and white and you had to get off the couch to turn over the TV and his experience within the industry is priceless! We will discuss and work out the best print solution for your job using our experience to guide you every step of the way!